Empower Your Financial Future with Gertrude Njeri
Helping new Kenyan investors get started on their wealth creation journey.I’m Gertrude Njeri – a Financial Literacy Advocate® with 6+ years of experience in the Capital Markets. Through Financial Buddy, I’ve helped thousands of Kenyans take control of their financial futures with confidence.
EMPOWER
Transforming Financial Futures Through Education
Gertrude Njeri has dedicated her career to empowering individuals with the knowledge and tools necessary for financial success. With a unique blend of practical strategies and engaging teaching methods, she has helped countless new investors navigate the complexities of wealth creation. Her commitment to financial literacy is not just a profession; it’s her passion.
Financial literacy empowers new investors to make informed decisions. By understanding key concepts, you can navigate the investment landscape with confidence. This knowledge is the foundation for building a secure financial future.
Unlock Your Financial Future with Essential Knowledge and Skills
Master the Art of Smart Investment Strategies for Success
Learn to identify opportunities and minimize risks for effective investing.
Achieve Financial Independence Through Strategic Wealth Building Techniques
Take control of your finances and work towards lasting independence.
Transform Your Financial Knowledge into Actionable Investment Success
Empower yourself with the tools to make your money work for you.
As Featured in Business Daily & Kenyan Wall Street
I regularly contribute to Business Daily and Kenyan Wall Street, where I answer real and pressing personal finance questions from everyday Kenyans. My goal is to simplify money matters and provide practical, relatable advice that anyone can apply—whether you’re earning Ksh 21,000 a month or navigating loan challenges with your partner.
These columns reflect the financial struggles many Kenyans face and offer step-by-step strategies to regain control, make smarter decisions, and build financial confidence.
Selected Articles:
Help! I’m a teacher earning Sh21,000 due to debts. I have nothing to show for my 10-year career
Help! My husband and I took a loan to buy a plot, we are now drowning in debt
I’m 18; how do I stop misusing my HELB money and invest it wisely instead?
I write with empathy and clarity because I know what it means to start small, struggle, and still believe in a better financial future. My work as an accountant, personal finance coach, and investment consultant allows me to meet people where they are—and help them move forward.
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Explore My Courses
📈 A Beginner's Guide to Investing in Shares via NSE
This course is your gateway into the Nairobi Securities Exchange (NSE). Designed for absolute beginners, it demystifies how the stock market works in Kenya.
What You’ll Learn:
What shares are and how they generate returns
How to open a CDS account
How to choose stocks with potential
Common mistakes to avoid as a beginner
How to track and grow your investment over time
Why It Matters:
The NSE is a legitimate way to grow wealth, but many Kenyans shy away from it due to lack of knowledge. This course gives you the confidence to make your first move.
💸 Dividend Stock Investing for Beginners
Overview:
A practical course that shows you how to earn consistent income by investing in dividend-paying companies listed on the NSE.
What You’ll Learn:
What dividends are and how they are paid
How to identify reliable dividend stocks
Dividend vs. growth investing: which suits your goals?
Building a portfolio that pays you regularly
Real-life examples of dividend returns in Kenya
Why It Matters:
Passive income is a key pillar of wealth creation. This course empowers you to make your money work for you—without waiting to “sell high.”
🏦 Government Securities Made Simple
Overview:
Learn how to invest in Treasury Bonds and Treasury Bills—two of the safest and most reliable investment vehicles in Kenya.
What You’ll Learn:
Difference between Treasury Bills and Bonds
How to invest via CBK (Central Bank of Kenya)
Understanding interest rates, tenors, and returns
The step-by-step process of buying and selling
Tax implications and how to receive your interest
Why It Matters:
Government securities offer low-risk returns and are perfect for those seeking stability, especially when diversifying portfolios.
💡 Introducing Financial Literacy
Overview:
A foundational course covering the basic principles of personal finance. This is where you begin if you’re just getting started with money management.
What You’ll Learn:
Budgeting using the 50-30-20 rule (and Kenyan context variations)
Setting financial goals that align with your lifestyle
Understanding debt and how to manage it wisely
Saving vs. investing: what to prioritize
How financial mindset affects your money habits
Why It Matters:
You can’t build wealth if you don’t understand how money works. This course equips you with tools for everyday money decisions.
🐖 Smart Saving Strategies
Overview:
Saving money is hard—but this course makes it doable. Learn strategies that stick and habits that help you stay disciplined.
What You’ll Learn:
How to automate savings based on your income flow
Effective savings methods like the envelope method & digital wallets
Building emergency funds
Saving for short-term vs. long-term goals
Group savings (chamas) and digital saving apps in Kenya
Why It Matters:
Savings are the foundation of financial stability. This course helps you build the discipline to secure your future—one step at a time.