EMPOWER
About Me – Gertrude Njeri
Your Financial Literacy Advocate® | Founder, Financial Buddy
Hello, I'm Gertrude.
I’m not your average finance educator—I’m a woman on a mission. A mission to transform how Kenyans approach money, investing, and financial independence. Over the past 6+ years, I’ve helped thousands of new investors start their wealth creation journeys with confidence, clarity, and community.
But let me take you back to where it all began.
My Mission
To inspire and educate new investors on their wealth creation journey.
MyVision
A financially literate society where everyone can achieve their investment goals.
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How It All Started
My personal finance journey started at home. As a teenager, I watched my mother make bold, strategic investment decisions—even when resources were tight. One of those decisions? Using her shares to pay for my high school education. That moment planted a seed.
Fast-forward to my university years: I purchased my first bond. That decision—seemingly small—ignited a passion for the capital markets that’s only grown stronger with time. I realized then that money is not just for spending; it’s a tool for building freedom.
Why I Created Financial Buddy
I founded Financial Buddy to fill a gap I noticed in everyday Kenyan conversations—a lack of accessible, trustworthy financial education.
We weren’t talking enough about how to open CDS accounts, invest in dividend stocks, or buy Treasury Bonds. I wanted to change that.
Today, Financial Buddy is more than a platform. It’s a movement. A growing community of new and seasoned investors learning how to build wealth, share knowledge, and take charge of their futures.
My Credentials & Recognition
6+ years of experience in Kenya’s Capital Markets
1st Runner-Up – Capital Markets Authority (CMA) FinTok Challenge (Two consecutive years)
Certified Financial Literacy Advocate®
Guest speaker & trainer for various financial platforms, podcasts, and youth empowerment programs
What I Believe
You don’t need to be rich to start investing. You need knowledge and a plan.
Financial literacy is a basic life skill. It should be taught in every home and classroom.
Small actions compound. A single decision—like starting a monthly savings plan—can change your life.
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What I Teach
Through my courses, workshops, and masterclasses, I teach Kenyans how to:
Understand the stock market and the NSE
Invest in dividend-paying companies
Navigate Treasury Bonds and Bills
Build smart, realistic saving habits
Take control of their money mindset and financial futures
Let’s Work Together
Whether you’re a beginner looking to open your first investment account, a parent seeking financial stability, or a young professional tired of living paycheck to paycheck—I’m here for you.
You don’t have to do it alone. I’ll guide you step-by-step.
📌 Ways to connect with me:
Enroll in one of my online courses
Book a 1:1 consultation session
Join the Financial Buddy Community
Follow me on TikTok for daily tips: [@GertrudeNjeri]
FAQs
Find answers to your most pressing questions about financial literacy and investment strategies.
What is financial literacy?
Financial literacy is the ability to understand and effectively use various financial skills. This includes budgeting, investing, and managing debt. It empowers individuals to make informed financial decisions.
How can I start?
Starting your financial journey begins with education. Enroll in our free courses to build your knowledge. From there, you can explore investment options that suit your goals.
Are courses really free?
Yes, our introductory courses are completely free. We believe in making financial education accessible to everyone. Sign up today to start learning without any cost.
What is the eBook?
Our free eBook provides essential insights into financial literacy. It covers key concepts and practical tips for new investors. Download it to kickstart your wealth creation journey.
How do I contact?
You can reach us through our contact form on the website. We’re here to answer your questions. Don’t hesitate to get in touch!
💬 Final Word
I didn’t grow up with a trust fund. I grew up with a wise mother, a willingness to learn, and a deep belief that financial freedom is possible for all of us. I’m living proof that when you understand how money works—you can change your life.
Let’s do this together.
– Gertrude Njeri
Founder, Financial Buddy